ChatGPT Guide for Small Business Owners
Not sure where to start with ChatGPT and AI?
This guide will help you understand how to use ChatGPT to improve your marketing efforts and save time.
1. An Introduction to ChatGPT #
Generative AI has probably been a buzzword or trend you’ve seen in the news for the past few months. While it has become a polarizing topic, platforms like OpenAI’s ChatGPT have demonstrated their value, with some big companies like Buzzfeed, Bankrate, and CNET going all-in with generative AI content creation. As content marketing continues to play a major role in your business’ success, it’s crucial to identify opportunities to see how the resource can help you save time and improve your workflow.
Content marketing is going to play a key role in your business’ success, especially within these popular trends:
21% of businesses are planning on leveraging short form videos for the first time which addresses the 73% of consumers who prefer to watch quick videos to learn more about a service or product. AIPRM has a variety of prompts like this one that can help you plan and create for this initiative.
A study from Google Cloud also found that 82% of shoppers are more likely to purchase from a brand who’s values align with theirs. Using the various prompts in audience segmentation can help you identify what matters the most to them.
If you cater to primarily Gen Z audience segments, you need to get on social media if you haven’t already. A Hubspot report found that 57% of that generation have come across a new product within the last quarter and 28% of Gen Z consumers have even bought a product through social media.
So the question that comes to mind is, how can small businesses benefit from ChatGPT? What kind of opportunities are there to save time while improving your workflow? Between actually running the business and gaining traction, your time is limited. ChatGPT can help you turn your small team into a workforce without spreading them thin. Or you can use these recommendations to become an army of one, empowered to use ChatGPT for all of your content and marketing needs.
1.1 First off, what is ChatGPT? #
There have been a lot of names thrown around recently from Google’s Bard to Bing’s Sydney. Like them, ChatGPT is an artificial intelligence chatbot built from a large language model, created by OpenAI. The platform allows you to input a text prompt describing what you want the AI to do to generate a result, in this case a piece of content. ChatGPT has a lot of valuable applications for small business owners, going beyond just content creation including research, planning, and maintenance.
1.1.1 How does ChatGPT work? #
It’s a Large Language Model, which is basically a computer program that reviews and analyzes a massive amount of text and learns from its relationships. Using natural language processing it can create statements based on your prompt or request. As the name suggests, ChatGPT’s user interface mimics a conversation. For example these two prompts will generate two different results for basically the same question.
1.1.2 What is a Prompt? #
Make sure you check out this tutorial on what a prompt is.
Generative AI resources like ChatGPT, MidJourney, and DALL-E-2 work through text prompts. A prompt is your request, usually starting with {Explain, provide, create, what is…}which helps the AI platform understand what is expected in the output. The more information you add to your prompt, the better the output.
{Explain ChatGPT}
{Explain ChatGPT in a way anyone can understand}
By process billions of word relationships in the content that it is trained on, ChatGPT mimics how humans write by predicting the next word in a sequence of words. It’s a pretty heady series of mathematical concepts, but what you really need to know is that it can help you save time in all of your writing tasks.
2. ChatGPT for SMBs #
For many small businesses, you may not have the budget to allocate towards keeping a marketing agency on retainer, meaning you’re solely responsible for your marketing on top of your daily operations. The last thing you want to do is spend more time working on strategies after a long day of running the business. So how do you address both?
**ChatGPT can help you do more in less time. Think of it as an army of writers, researchers, marketers, and editors ready to take on whatever you throw at it. **
Quickly create blog posts, social media content, email templates, business plans, press releases, ad copy, strategies and more with the platform. By using a collection of prompts you can easily generate content throughout the day as you are running your business. From there you just have to adjust or refine to match your company’s voice and factual accuracy.
ChatGPT and resources like AIPRM are the cheat code for small businesses to level the playing field. Rather than figuring out the best ways to market your brand or identify opportunities to use ChatGPT, AIPRM has done all of the trial and error that could discourage you from using resources like these. Instead you’re able to leverage the platform right out of the box.
If used properly, ChatGPT can really shine with small businesses in:
- Research
- Creation
- Maintenance
Ultimately, ChatGPT’s value is limited by your imagination. I bring that value right to the forefront with AIPRM’s prompts.
2.1 Using ChatGPT+AIPRM Together #
By using AIPRM’s Google Chrome Extension for ChatGPT you can gain access to public and premium prompts created by a community of content engineers. These can improve the quality of the outputs you receive as well as create more uses for ChatGPT in your daily workflow.
In this guide, I’ll explore how ChatGPT can help with your marketing efforts, along with the best prompts I recommend trying out. The use cases for ChatGPT are endless, but these are some of the best ways SMBs can benefit the most.
For the purpose of this guide, I will act as a small business owner who just opened up a record store in Somerville, NJ, but the same methodology can apply for a consultant, plumber, accountant, lawyer, doctor, online retailer, or any other type of small business.
3. Research #
While ChatGPT is generally known for content creation, it has a lot of great benefits when it comes to research and analysis. Rather than spending hours manually reviewing competitor websites, you can leverage ChatGPT and AIPRM’s prompts to gain a better understanding of the competitive landscape, and what details should be included in your campaign or strategy.
You can use ChatGPT to do the following:
3.1 Competitor Analysis #
With so much information in the language model, you can use ChatGPT with AIPRM’s prompts to identify competitors you were not aware of, understand their value propositions, and look for opportunities to stand out in the industry. This can help you make sure whatever you’ve allocated to marketing is being put to good use.
AIPRM Prompt: Competitors Analysis
Competitor Analysis is a great exercise to gauge your competitor efforts to craft your own strategy to level the playing field. This particular prompt works by just adding your product or service and your service area. For this example I added {vinyl record store online} to the Competitive Analysis prompt As you can see, it pulls in relevant competitors, offers a tagline or description of the company, their acquisition channels, and what social media platforms they are utilizing.
Once the AIPRM prompt identified relevant competitors, I wanted more information about each of the company’s strengths and weaknesses. You can request additional information as a follow up prompt. With all of this information you have at your fingertips you can create a solid strategy that can improve your visibility in the competitive landscape. My prompt for this, as seen above, was {For each of the companies, provide their value propositions, strengths, and weaknesses}.
This information combined with the research data sets me up to start my ideation process. So far, I’ve done several hours of work in 5 minutes.
3.2 Audience Segmentation #
So now I know my record store competitors, what’s next? How do I determine what content I want to create? The best way to figure it out is to identify the needs of my audiences. Audience segmentation can help me figure out their preferences, questions and needs which I can use for topics. Through segmentation, you can refine your messaging, offers, and improve engagement.
Persona research and development can be cumbersome at times forcing you to think creatively about what makes your audience tick. AIPRM has a variety of prompts focused on Buyer Personas. With the vast amount of information that ChatGPT possesses it can easily create buyer persona profiles to hone in on audience needs and preferences.
AIPRM’s various prompts make it easy to identify customer attitudes, interests, and opinions, creating profiles to give you a closer look at your demographics. Some of these will result in insights that include their average shopping budgets, frequency, hobbies, and more. This information can help you create content that meets these needs or preferences.
AIPRM Prompt: Buyer Persona Legend
So now I have more details on what entices a customer like Robert. I can make sure that our marketing and content initiatives accommodate this. All I needed to add to the prompt for this was {what the business sells} and {where my clients are located}.
AIPRM even has prompts that will make recommendations on how to market to various audience segments. This can help you refine your ad budget to ensure you’re wisely spending your money in the right places.
AIPRM Prompt: Segment Your Audience
Here’s another example of ways you can use AIPRM and ChatGPT to get more audience insights. Unlike the first example that showed a specific persona, this prompt organizes your demographics into relevant groups based on their habits, uses, and interests. The output from this AIPRM prompt will also offer advice on how you can engage them using different initiatives. To get the most out of this prompt, make sure you name your category in simple but precise language.
Other Prompts to Explore:
- Target audiences with places (media channels)
- Best Audience Targeting for ECommerce Products
- Pain Points of Audiences/Target Groups
The other prompts to explore all work and function in a similar way to the examples. Make sure you offer as much detail as possible when the opportunity presents itself. It will help you receive better results.
n 7 minutes I was able to run multiple prompts that gave me a broad and specific look at my audiences.
Total time: 12 minutes
3.3 Planning #
Once I understand my audience’s needs I want to put a plan together to determine the best ways to reach them. Before ideating topics, I need to figure out how I want to deploy the pieces, what other components like social media should be considered, and so on.
It’s one thing to generate and create content, but from there you need a plan to stick to. A schedule or plan should be consistent, avoiding any gaps in publishing that can disappoint your visitors or make you seem unreliable.
AIPRM has a variety of prompts to use for strategizing, and can even assist in creating your local Google Business profile which has become much more important to your visibility.
Other ways you can prompts from AIPRM are in creating content calendars, campaign timelines, and more.
AIPRM Prompt: Local SEO Master Plan Generator
Using AIPRM’s Local Master Plan I was provided with the insights I need to make sure I’m doing the most on a local level, especially to get the most out of my Google Busienss Profile. Creating one from scratch can be somewhat daunting as there are a lot of options to choose from. Using ChatGPT and AIPRM can offer guidance and make this process much easier.
Other prompts to explore:
These prompts are pretty straightforward and simple to use. By offering it some detail on what you want to accomplish, ChatGPT and AIPRM will use its resources to create a well-rounded plan for you to follow or adjust.
The overall time may vary depending on the prompt you select. For the Local Master Plan prompt it only took 1 minute 30 seconds to generate.
Total time: 13 minutes 30 seconds
3.4 Topic/Content Ideation #
Now that we know our audiences and have established a plan, we can use that information to ideate new topics to address their needs. ChatGPT can help you target and ideate topics and strategies based on its insights. Instead of spending hours after closing up shop for the day brainstorming, researching, and reviewing best practices, you can accomplish the same in pockets of your work day through a series of prompts. There are a variety of AIPRM prompts that can assist, just by providing your service location and main offering.
AIPRM Prompt: Generate a List of Content Ideas for a Local Business
The AIPRM prompt in the example takes ideation and planning to the next level. This can offer guidance on different types of content that would be effective resources to engage potential customers. Content topics cover everything from How to’s, versus, informative pieces, and more.
All I needed to do to generate 25 topics in various formats was to type in the prompt [service type] in [location]. So for this it was {vinyl record store in Somerville, NJ}’
There are even prompts that can identify common questions relevant to your services or products for more topics to consider creating content around.
AIPRM Prompt: Find Questions
Another way to create content is to draft a piece that addresses specific questions associated with your topic. The prompt above works by simply adding your audience and keyword or offering. From there it poses 10 questions various audience groups have.
Other Prompts to Explore:
The first two prompts function similar to the Find Questions example. You just need to add audience and keyword information to garner insights. The last prompt works well in concert with your competitive analysis research. If you add the URL to the prompt, ChatGPT will analyze and summarize the URL’s offerings and intentions.
In the span of 3 minutes I was able to generate approximately 25 ideas for content pieces.
Total time: 16 minutes 30 seconds
Now let’s see how long content creation will take!
4. Content Creation #
Once you’ve figured out your audience needs, questions to address, and where to communicate with your potential customers, you can leverage ChatGPT for what it is widely known for. The process alone could take days or weeks to get through in your spare time, and you might not even be sure that you’re doing it right. We’ve gotten to this point after 17 minutes
ChatGPT uses the relationships in the data it was trained on along with your prompt to generate a piece of content. Because of this, there are various types of content you can create with ChatGPT. That said, ChatGPT is not a direct replacement for a copywriter, but a resource to help you improve your output and efficiency.
4.1 Exploring ChatGPT’s Capabilities #
Prompting ChatGPT alone can garner mixed results, I recommend using specific AIPRM prompts to maintain consistency. Some things to keep in mind as you explore ChatGPT’s capabilities:
Add your tone and writing style
With AIPRM’s integration, you can actually set your own tone and writing style preferences in your Account’s profile. This can help reduce the amount of time needed to rewrite the content to align into your company’s voice.
Learn more about the array of voice and tone options to choose from as part of AIPRM’s premium plans.
Be direct and detailed
Make sure your prompts are direct but offer relevant details. Avoid unnecessary details so ChatGPT can draft based on the information that matters the most. The more relevant the information is within the prompt, the more detailed your output will be.
Keep chats focused on one topic
For content creation, you should aim to keep each chat focused on a specific topic. This can help reduce the amount of ‘external noise’ that could explore points that are not as relevant and could distract from the content’s main intent.
Analysis can be limiting
Keep in mind that ChatGPT-3 bases outputs on the text provided and is trained in data up to 2021. However, ChatGPT-4 can crawl the internet and has more recent data at its disposal. For those using ChatGPT-3 that wants live crawling, you can still get this feature through verified prompts available in AIPRM’s Pro Plan.
The platform is still learning
ChatGPT can be a great resource when leveraged in certain ways. The platform is still relatively new which means it may take some patience to receive the outputs you had in mind.
Fact check everything
ChatGPT wants to fulfill your exact request and will do so even if that means it has to make something up or, as its called, “hallucinate”. This usually happens when it cannot locate the information you requested. Stats, sources, and even individuals mentioned should all be validated before you publish.
When prompted to provide the sources for statistics, ChatGPT will do what it can to accomplish the task, even if it means making things up. Out of the three sources it mentions, only eMarketer’s report actually exists.
4.2 What kind of content can ChatGPT handle? #
With the prompts available from AIPRM, the short answer is everything. If you have a concept, ChatGPT can draft it. A great prompt will result in a solid content piece that needs minimal human interaction to adjust and refine. Content from ChatGPT should never be published live without review.
Here’s a few of the different ways you can use ChatGPT for content creation when marketing your small business.
4.2.1 Outlines & Briefs #
If you have a freelance writer or outsource design work, ChatGPT can help you quickly compile a brief or outline. Briefs are documents that outline the content piece, sets expectations, and offers important pieces of information such as voice, tone, structure preferences, and resources to use for inspiration. They’re extremely detailed, ensuring the writer has enough context to create the intended piece.
Using ChatGPT and AIPRM to create briefs not only gives your writer or designer the context they need, but it also expedites the planning process by quickly compiling the information you provide into the proper format.
In the example below, I’m generating a brief for a blog article for my record store. It gives an overview of all the subjects that need to be covered in the content and it took 30 seconds to craft it.
AIPRM Prompt: Outline for Blog Article
For this prompt you just need to include the keyword you want the content piece to target. From there, ChatGPT will use the keyword and information it has access to in order to create a detailed outline on what the piece should include. You can then use this as the baseline for your content brief.
Other prompts to explore:
- Better content outlines
- Briefing&Outline Creation for copy assignments
- Upwork Proposals Based on Client Description
These prompts all work in a similar fashion to the example provided. Remember to really consider what keywords you want to target for the best results. If you tend to outsource a lot of creative work, using the Upwork Proposals prompt can help you quickly create job listings based on your brief description.
Within 30 seconds I was able to generate a blog brief that I can quickly handoff to a freelancer if needed.
Total time: 17 minutes
4.2.2 Product Descriptions #
Quickly draft engaging, detailed product descriptions with the help of ChatGPT is a huge time saving that can yield better performance in search. Typically, retailers tend to use duplicative lines of copy and simply replace the product name or type from the OEM. This isn’t ideal and it’s always best to write your own product descriptions. That said, business owners tend to avoid this because of how much time this requires, especially if you have a large collection of products or services.
Simply offer a few details or key points and let ChatGPT handle the rest. Rather than spending hours trying to figure out what to say, you can do large batches of product descriptions while eating some lunch.
AIPRM Prompt: E-Commerce SEO: Generate Enticing Product Descriptions
Like many of AIPRM’s prompts this one simply asks for a descriptive product name. Only one at a time. For the example above, I used {Limited Edition Wu-Tang Clan vinyl}. Based on that prompt it provided everything from headings, captions, and keywords that I can use for that specific product description page.
Other prompts to explore:
- Write an SEO-friendly Product Description
- Generate Click Enticing Product Name & Unique Product Description
By using ChatGPT and AIPRM you’re no longer at the mercy of using the duplicative OEM descriptions. You can add your own personal spin to the description without spending hours on trying to make them all sound unique.
Time taken to create a product description for a limited edition vinyl only took 1 minute.
Total time: 18 minutes
4.2.3 Ad Copy #
Find the right words to capture the attention of potential customers by letting ChatGPT do the heavy lifting.
Rather than figuring out what to write, you can focus on other aspects like your ad budget, placement, and other important targeting details. While the prompts are focused on the digital realm, many of these can be adjusted and/or repurposed for billboards, signage, marketing materials, and more.
AIPRM Prompt: Facebook Ads Hook Generator
For this prompt, AIPRM asks for three key points. First, what is it you are promoting, who is the target, and what is the benefit? Make sure you address these points in clear, concise ways for the best results. For the example I used ‘Limited edition Wu-Tang Clan vinyl, targeting collectors, who want something rare and exciting for their collection.’
Other prompts to explore:
AIPRM’s community of prompt engineers have developed an extensive collection of prompts to assist with ad copy. Explore them all to see which works best for you particular workflow and preferences.
Ad copy hooks for the vinyl record only took 15 seconds to generate.
Total time: 18 minutes 15 seconds
4.2.4 Social Media #
Like ads, ChatGPT can generate tweets, posts, and captions for you to use on your social media platforms. Just offer it some details on what you want to accomplish and let it do the rest. There are even prompts to create schedules, include hashtags, and more.
AIPRM Prompt: Create Best Caption for Facebook and Instagram Post
One of the great things about AIPRM’s prompts is the fact that you don’t need to go crazy in detail regarding what you want to accomplish. All of that is handled by how the engineer formatted the prompt. For this one, you just need to include the keyword you want to target with the posts, and the prompt does the rest. This one will even include emojis and hashtags.
Other prompts to explore:
- Captions – Hashtags – Tags Generator
- All in One Social Post
- 1-Click Weekly Content Schedule for 10 Platforms
Like I mentioned, you can quickly use this collection of prompts to quickly create and plan out your social media posts. This can help you expedite the process so you just have to setup the posts themselves.
**I was able to create a social media caption for the limited edition vinyl in 30 seconds, complete with emojis and captions. **
Total time: 18 minutes 45 seconds
4.2.5 Long form #
The most obvious way ChatGPT can add value to SMBs is through generating long form pieces of content. You can literally use ChatGPT to ideate, create briefs, and then draft content based on the information it has compiled. This can be applied to:
- Blog posts
- Guides/eBooks
- Video/Podcast Scripts and Transcripts
- Landing pages
- Infographics
- Surveys
- Printed marketing collateral
Going back to the chat containing the content brief I put together earlier, I used {Draft post based on outline} and received this output:
Another option you have is to use the various AIPRM prompts to draft the post as well. They make it simple, you just need to provide a keyword you want the post to target and you’re all set.
AIPRM Prompt: 1-Click Blog Post
ChatGPT will determine the relevant pieces that should be included and will draft accordingly. After it is done, you can prompt ChatGPT to expand on certain areas or adjust the piece to include or remove other points.
If I decided to, I could combine these two drafts that took me less than a minute each to generate to create a well-rounded piece.
Other prompts to explore:
These prompts work in a similar fashion where AIPRM requires minimal amounts of information from you to get started. This may require some additional refinement to make sure it is the content piece you had in mind, but the time is substantially less than if you were to draft it from scratch.
I was able to generate this blog post about vinyl records making a comeback within 1 minute and 30 seconds.
Total time: 20 minutes 15 seconds
4.2.6 Recaps #
By copy and pasting your blog, guide, white paper, etc into ChatGPT you can prompt it to offer a recap, summary or TL;DR that covers all of the important points in your long-form piece of content.
TL;DRs and summaries can also be repurposed for other forms of content such as social media posts, emails, and more.
AIPRM Prompt: TLDR – Extract Facts and Summarize
For the example prompt and the ones offered below, all you need to do is copy and paste your piece of content into the chat field. From there, ChatGPT will review the content provided and determine the important key points. Depending on the prompt, you may receive a bullet list, a paragraph summary or both. Some will even include items such as emojis and hashtags.
Other prompts to explore:
- Summarize in Bullet List
- Summarize & Highlight Most Important Points of a Text
- Summarize Text to Bullet Points, Organized in Headings
Creating a summary for my blog post took 1 minute 15 seconds including copy/pasting the long-form text into the prompt.
Total time: 21 minutes 30 seconds
4.2.7 Email templates #
Email correspondence is a must for a lot of small businesses and can become tedious when you have to start from scratch each time. Even creating templates can take hours which can lead to putting it off. ChatGPT can assist in a variety of ways, from outlining details you should include, to generating templates to assist with your sales and marketing funnels.
With ChatGPT’s assistance you can create a series of templates to nurture potential leads into fully converting customers. From initial welcome emails to feedback requests, drafting copy for emails is no longer an arduous process. You can batch out and template your various email types to create consistency throughout your messaging.
Some of the various ways you can leverage ChatGPT and AIPRM’s prompts for emails:
- Templates
- Outreach
- On-boarding
- Follow-ups
- Product announcements
- Customer surveys
- Cold emails
- Drip campaign outlines
- Subject lines
- Rewriting emails
AIPRM and ChatGPT can also help you refine an email to sound more professional, can offer advice on how to improve an email, or even create a cold email template for prospecting like below.
AIPRM Prompt: Cold Email for Your Prospects
For my record store I know there’s definitely one group I want to reach out to, which would be the collectors I’ve accumulated in my CRM. I want to reach out to them first about this limited edition vinyl. This prompt works off of just a single keyword, crafting an introductory email to assist in capturing more conversions.
As one of the main forms of communication between yourself and your customers, you want to make sure you are doing everything possible to keep them informed. ChatGPT and AIPRM can support you in this, saving you time and energy in the long run.
Here’s another example of how you can use prompts for new product announcements, keeping your customers informed without spending too much time determining what you want to include in the message. From here, you can adjust or refine some of the points before scheduling it to be sent out to your mailing list.
AIPRM Prompt: Proven Email Templates
By using these two AIPRM email prompts I was able to generate two different styles of emails that I can send out to my customers and collectors. All I have to do now is refine where necessary, before scheduling them to be sent out.
Other prompts to explore:
These other prompts will help you plan, ideate, and create other pieces of content in regards to email marketing. This can include drafting subject lines (which I all dread), create the perfect newsletter format and copy, and even offer you guidance on how to plan and approach a series of emails to your prospects.
Each of these email’s only took 1 minute and 30 seconds to create, for a total of 3 minutes.
Total time: 24 minutes 30 seconds
4.2.8 Metadata #
Meta titles and descriptions should offer context to potential visitors as you appear in search results. These statements are all constrained to a specific character count limit, and creating titles and descriptions to fit within those parameters can be difficult, especially if you’re new to it. With ChatGPT & AIPRM, you can quickly generate these in a variety of ways.
In this example, we’ve got a press release that we’ve generated and we want to prepare a meta description to go with it. Using the “Best Meta Description from Text” prompt summarizes the press release into a solid meta description.
AIPRM Prompt: Best Meta Description from Text
All of the prompts featured in the example and list below work within the same approach. Copy and paste the long form content into the chat and ChatGPT and AIPRM’s prompts will review to create an engaging title or description to catch the attention of your audience.
Others to Explore:
Within 30 seconds (including copy/pasting the text) I had a meta description generated.
Total time: 25 minutes.
4.2.9 Prompts for other Generative AI Platforms #
ChatGPT isn’t the only generative AI platform available. There are other resources like MidJourney and DALL-E 2 that use text prompts to create images. If you thought creating prompts for blogs, emails, and business plans were complex just wait until you see how a few keywords you need to include into usable prompts to get the visual you had in mind.
AIPRM makes it much easier to generate the results you imagined, along with others that you may have not considered. Many of these prompts will actually offer create multiple prompts with variations to each image.
Using ChatGPT to create prompts for other platforms can help reduce the amount of time it takes you experimenting with what works and what doesn’t. Let’s generate some images to go with our limited edition Wu-Tang vinyl.
AIPRM Prompt: Midjourney V5 Prompts
The prompt I used was ‘Limited Edition Wu-Tang Clan Vinyl Announcement’ and these were the prompts AIPRM generated. As you can see, there is a specific format that it follows which can be difficult to draft.
These were the results:
Other prompts to explore:
Besides creating prompts for other resources like MidJourney, you can leverage AIPRM to create other prompts for ChatGPT to address the specific need you are looking to accomplish with a new piece of content.
Generating the four detailed prompts to use directly in MidJourney took 2 minutes. Using MidJourney, it took 5 minutes to create the four images.
Total time: 32 minutes.
5. Maintenance and Review #
Now that you have all of this content created, how can you quickly proofread them and make sure that it’s100% unique? There are various prompts and features that can help you enhance your content. Along with that, there are other unique features AIPRM has created to get the most out of ChatGPT. Here, I’ll show you how I can take the content focused on vinyl records to a new level through review, optimization, and troubleshooting.
5.1 Review #
Similar to the approach with summaries and recaps, ChatGPT can review your content piece to identify areas that need to be edited and opportunities to improve the piece overall. There are even prompts that will take your content and translate it into another language for additional visibility. The example below handles basic copy editing.
What was copy/pasted:
Working in a similar way to the summary or meta description prompts, AIPRM has a variety of resources to ensure you never post or send a piece of content riddled with errors. This example will review the copied and pasted content and rewrite the content to address all of the errors. For visibility, the rewrites also include a list of changes it made:
Other prompts to explore:
Overlooking some of these small, avoidable errors can sometimes determine whether or not a prospect converts to a customer. They want to make sure you are a trusted, knowledgeable, professional in your field. Spelling, grammar, and punctuation errors can hinder your efforts.
The last point, the Plagiarism Checker is extremely useful if you are outsourcing your creative work. You want to make sure that the freelancer isn’t lifting any text or long form pieces that come from competitors and other resources. In the end, you will be the one penalized, not the freelancer.
Between copy/pasting and letting the prompt review the text it took 2 minutes.
Total time: 34 minutes
5.2 Optimization #
ChatGPT wants to help you identify ways to have your content rank higher. AIPRM’s prompts help you find linking opportunities, generate titles for higher click-through rates, optimize your headlines, and more.
AIPRM Prompt: Create 5 Google Business Profile Q&As Instantly
Following the Master Plan prompt, the Q&A section of your Google Business Profile can be a great resource to gain more visibility. AIPRM’s prompt works by reviewing the most common questions related to the keyword you added.
Other prompts to explore:
These prompts aim to save you time and add more value to your work. There are also some creative options that can help you reach other audience segments, especially if english isn’t their first language.
This can be another one where the time may vary. To create 5 Google Business Profile Q&As it was 30 seconds.
Total time: 34 minutes 30 seconds
5.3 Technical Troubleshooting #
As a small business owner you tend to wear a lot of hats to ensure everything is working properly. The last thing you want is to find something ‘broken’ on your website, or run into a wall trying to organize all of your data. AIPRM’s community has created a variety of resources to address CRM management, coding, Excel, and more to make your life a little bit easier.
First and foremost, you’re a business owner. While you’re not expected to have technical coding skills, the modern business world takes place in a digital realm. AIPRM’s prompt makes it simple to not only find answers to technical issues but some can also provide the code needed to accomplish your goals.
For this example my prompt was, ‘Help me make a script that integrates my Shopify product descriptions into my WordPress product page.’ With no background in code, I was able to get the details necessary to acocomplish this task.
This code triggers the API integration setup between my Shopify and WordPress accounts to create a script to pull in product descriptions onto the appropriate pages.
AIPRM Prompt: PHP & JS Generator for WordPress Functions
While I’m not an engineer myself, I can try this code and troubleshoot with ChatGPT until it works. Any other time, I probably would have needed to spend time to find a developer and spend some money to get this feature launched.
Other Prompts to Explore:
The other prompts featured here act as support resources to quickly get actionable insights for common issues that you may encounter in Sheets, Excel, HTML/CSS, among other resources. Whether you’re a beginner or just hitting a wall, these prompts can reduce the amount of time it takes to identify solutions.
I was able to create a script that connected my Shopify information to my WordPress website for my product descriptions in 2 minutes.
Total time: 36 minutes 30 seconds
In less than an hour, I was able to do what would normally take days, if not weeks for one person to accomplish. Now I have all that time to spend on whatever I’d like!
6. Getting the Most Out of ChatGPT and AIPRM #
Now that you’ve seen the different ways to leverage ChatGPT there are some things you need to consider as you add it to your workflow. As I mentioned before, these generative AI resources are still relatively new and they have a ways to go.
Keep your prompts simple #
It’s always better to parse out your requests separately if you start to receive jumbled, unfocused outputs. There might be too much information overloading the prompt’s request causing it to try to cover all bases but in a minimal way.
Integrate it into your workflow #
ChatGPT and AIPRM shouldn’t dictate your strategy, but offer the tools and resources to support it. If using ChatGPT is causing more disruption (in a negative way) to your operations and overall business, you need to take a step back and look for areas of improvement.
Use it for what you need it for #
It can be easy to become overwhelmed by all of the options and features available in AIPRM’s prompts because they cover so many different areas. Stick to the ones that are appropriate for you, rather than trying to add a variety of bells and whistles that are irrelevant to your business.
For example, unless you really understand the history of vinyl or have a particular topic you feel strongly about, there wouldn’t really be a reason to use prompts to generate a book.
Be patient #
There may be occasions where you may not get the results you expected. Maybe ChatGPT isn’t generating the full output. Take a breath and remember that the time spent here is still much less than the time spent researching, drafting and reviewing everything manually.
Double check statements #
ChatGPT wants to be your knight in shining armor. It will offer blatant false statements if it means it addresses your prompt’s needs. This is why it’s important to make sure any statement made is valid to avoid being seen as unreliable or untrustworthy.
Adjust content to align with your tone #
There can be a lack of emotion in the outputs that ChatGPT provides which can result in a cold, impersonal piece of content. This can affect how customers perceive your brand or business which is why it’s important to adjust the content accordingly before publishing.
ChatGPT knows a little about a lot #
While ChatGPT has the training to respond to a variety of prompts and resources, outputs tend to be a bit broad. If your content is very specific or specialized the final result could miss the mark. Content that is too broad or isn’t unique won’t be enough to help you rank or gain visibility. This is why it’s helpful to do follow-up prompts after it generates content based on the initial one.
One well of information #
Resources like ChatGPT rely on their Large Language Model or vast library of information, if you will. As of now, everyone who is using ChatGPT is pulling information from that same library. This means if your competitors are using it to produce content, there’s a good chance the two of you will create the same piece. If Google is your target, the search engine will rank the piece that offers more unique value to users and if it sees two of the same pieces neither will accomplish much.
A way to avoid this is to use ChatGPT for inspiration and to create a framework. From there you should repurpose the generated piece to fit for your brand and audience rather than solely relying on the information its provided.
7. Say goodbye to writer’s block #
Even though there are pros and cons to using ChatGPT, in the end its only valuable if you know how to use it properly. This is not the end-all-be-all solution to all of your marketing problems. Instead its a tool to be used in your utility belt, with the goal of improving your workflow and more importantly saving you that precious time. **As you can see from my examples, I was able to accomplish something that used to take days or weeks in just over 30 minutes. Just imagine how much that can add up over time. **
The ideas and prompts provided here are just the tip of the iceberg in various ways that ChatGPT can assist you in your workflow. Even though the resource does take time, patience and a bit of trial and error, ChatGPT continues to evolve and improve performance.
When its paired with AIPRM’s collection of thousands of prompts, you can elevate the quality of the output. Explore their growing list of Public and Premium prompts to see which ones work for your business. AIPRM’s community of prompt engineers wants to help you take back your time while maximizing your output.
